Did a series of animated shorts for the Noah website. The budget always less than meals with a production company.
More cheap content for the Noah site. We had stock film that we could edit to any length, and we did the voices ourselves, and we ended up with over 40 Typing Beaver videos.
The Boston Red Sox and New York Yankees hold the greatest sports rivarly ever.
Even birds know that.
Talk about humble beginnings. Ken's Salad Dressing started in a little steak house
on Route 9 where Ken and a frequent diner, Frank Crowley, decided to try bottling the house salad dressing. Sixty-plus years later, the business has grown into one of the largest privately held companies, selling Ken's Steak House Dressings, Sweet Baby Ray's Barbecue Sauce, and a variety of food service products to many of the largest restaurant chains.
Recently, Ken's came to us to jump-start its West Coast sales. Recognizing Ken's
has little awareness out west, the first campaign ("Heritage") focused on its special history- a steak house that was more famous for its salads. After just three months of ad support, top-of-mind awareness and brand attribute ratings soared, along with market share. Phase 2 involved seizing a category leadership platform- Those Who Love Salads Love Ken's. And who better to represent true salad lovers than a cute but cunning and slightly devious band of fluffy white rabbits? Appropriately, sales are hoping upward.
2013 Hatch Awards- Merit, Ken's Video Campaign
On the east coast, Ken's Salad Dressing is well known but has little brand awareness out west. To help Ken's raise their profile, consideration and trial, we developed a fully intergrated campaign focused on Ken's
heritage and their longtime tagline, "Born in a great steakhouse."
Ocean State Job Lot has the best prices on many of the top brands (I checked, and didn't leave the store empty-handed), but they've always flown a bit under the radar. Our goal was to let people know what the store is the solution to holiday overspending. Enter Santa, aka Frank Vincent (of "Good Fellas", "Casino", "Raging Bull" and "Sopranos" fame) and his enforcer the elf. For the consumers who overspent during the holidays, it's time to pay up.
If only they'd known about Ocean State Job Lot...
2013 Hatch Awards- Merit, Regional TV Campaign
